Purple Reign’s Managing Director Depicts Marketing Trends
Marketing specialists Purple Reign are one of the most successful start-up businesses to dominate the industry in Nottingham. The firm’s Managing Director, Leopold Johnson is eager to keep an eye on the developing industry and provided his future trend predictions for the remainder of 2018.
Despite conducting their marketing strategies offline, Purple Reign maintain a keen interest in all aspects of the marketing landscape, and the direct sales and marketing firm has predicted the following elements and how these can be integrated to in-person advertising.
Augmented Reality (AR)
Augmented reality has revolutionised the way people communicate and socialise online, and marketers have been experimenting with AR for a while. Personal care company, L’Oreal created AR apps that let users test out makeup and hairstyles before making a purchase, and it resulted in a boost to sales. Through the use of in-person promotions, Purple Reign can bring brands to life. Via experienced brand ambassadors; the firm is able to carry out product demonstrations and presentations, providing consumers with a personalised brand experience before making a purchase.
Generation Z has grown up with technology. Born between 1995 and 2012, they are generally referred to as ‘true digital natives’. This demographic uses a multitude of social media platforms, including YouTube, Instagram, Snapchat, Facebook, Tumblr, Twitter, Other, and Pinterest, in that order. Purple Reign work with a diverse range of contractors who work hard to understand and relate to different demographics. Purple Reigns representatives understand the consumer habits of Generation Z and can provide them with relevant content and tap into their wants and needs to create a tailored presentation and buying experience.
Brands are tapping into messaging platforms to connect with consumers and offer personalised shopping experiences. This year, it is expected that brands will invest more time and money in connecting with consumers on messaging platforms using AI, voice assistants, and chatbots. One of Purple Reigns USP’s is their personalised marketing solutions. The firm utilises the human element to deliver personalised marketing solutions, tailoring their approach to deliver results. Managing Director, Leopold Johnson believes that their ability to offer brands face to face interactions with customers is one of the secrets to their success. “People still crave human interactions and ultimately, people buy from people,” stated Mr Leopold.
Purple Reign is the Nottingham-based direct sales and marketing firm ran by serial entrepreneur, Leopold Johnson. The business owner has his finger on the pulse of digital marketing trends, and he is keen to incorporate them into the firm’s in-person interactions.
Connect with the firm on their social media platforms.